AI-native market research

Full-service research, delivered in days, not weeks.

Insyrix runs the whole study end to end. Our AI writes the survey, buys the sample, manages quotas and bids in real time, and cleans the data, so you get decision-ready answers at a fraction of agency cost.

Book a demo See how it works
ISO 27001GDPR & DPDP compliantESOMAR member
Q3 Beverage Concept Test · US
Fielding
Elapsed 4h 12mLOI 11.6 minIR 34%
Completes
0 / 1,000
Soft launch passed · 08:14Est. close · 21:40
Quota grid · gender × age
F 18–3494%
F 35–5471%
F 55+38%
M 18–34100%
M 35–5466%
M 55+41%
SupplierCPIAcceptedTrend · 6h
Marketplace A$2.9091%
Marketplace B$3.1597%
Marketplace C$2.4072%
Screened
0
Rejected
04.3%
Spend
$0/ $5,500
  • Live log
  • Throttled F 18–34 · cell near full 12:41
  • Volume shifted to Marketplace B 12:36
  • 14 AI-written open-ends rejected 12:30
  • Reconciled 9 rejects to supplier 12:22

Integrated with the world's leading sample marketplaces.

Cint PureSpectrum Dynata Toluna InnovateMR Bilendi

130+ countries · 800+ supply partners · consumer and B2B · fielded through one interface

The problem

Traditional research is slow because people do work software should do.

3–5 days

just to program a questionnaire, before a single respondent is invited.

2× daily

how often a human checks your quotas. Cheap cells overfill while hard cells starve.

30%

of unprotected sample can be fraudulent, bots or AI-written open-ends.

Every one of those is a queue, a delay, or a cost you pay for.

What our AI actually does

Four things we automated that agencies still do by hand.

Each one is a step a human used to babysit. Now a researcher approves it instead.

Scripting · concept-test.docxSimulating
42 questions parsed18 skip rules · 6 pipes · 3 randomised blocks
Built
12 quota cells wiredInterlocked gender × age × region
Built
10,000 simulated paths0 dead ends · 2 unreachable answers fixed
Pass
Elapsed41 min
Human edits3
StatusApprove

Survey programming in minutes

Upload a Word questionnaire. Our AI reads it, builds the survey, wires up skip logic, piping, randomisation and quotas, then walks 10,000 simulated respondents through every path to find dead ends before a real person ever sees it. A scripter approves it. Days become under an hour.

Fielding · every 15 minutesAuto-managed
F 18–34
94%
F 55+
38%
M 18–34
Full
M 55+
41%
Action taken · 12:41F 18–34 throttled to 20% pace. Budget redirected to F 55+ and M 55+. Drop-off stable at 9%.

Fielding that manages itself

Quota cells, pacing and overfill protection run every 15 minutes, not twice a day. Easy cells get throttled so your budget isn't spent before the hard cells fill. If drop-off spikes or incidence comes in below estimate, we pause and tell you, usually before you're exposed.

Bid management · 48hOptimising
Marketplace B$3.15 CPI · 97% accepted
Scale up
Marketplace C$2.40 CPI · 72% accepted
Hold

Bid management that protects margin

We field across multiple sample marketplaces at once and shift volume to whichever is delivering best right now, measured on cost per accepted complete, not headline CPI. A cheap supplier with a 30% reject rate isn't cheap.

Quality · in real timeScanning
Fingerprint checkDevice, network, duplicate ID · pre-entry
4,812 pass
Behavioural checksSpeeding, straightlining, attention
4,401 pass
AI-written text detectionEvery open-end, every language
4,183 pass
Reconciled · inside supplier window218 rejects returned to suppliers automatically. You are not billed. Quota refills without a ticket.

Quality checked in real time

Fingerprinting before entry, behavioural checks during, and AI-written-text detection on every open-end. Rejects are reconciled back to the supplier automatically, inside their window, so you're not billed for them and the quota still fills.

Managed services

Full service means full service.

Bring us a brief or a finished questionnaire. We handle everything after that.

01

Project Management

A named project director from kickoff to delivery. One person, one thread, no handoffs.

02

Survey Design

Questionnaire and screener design, quota plans and sample frames built by researchers, not templates.

03

Survey Scripting

Simple to highly complex: multimedia, virtual shelf, conjoint, MaxDiff, secure hosting. AI-drafted, human-approved.

04

Overlay Translations

Multi-market surveys with native-speaker review. Machine translation is marked as such, never shipped silently.

05

Sample Sourcing & Fielding

Multi-supplier sourcing with live feasibility, soft launch and in-field optimisation.

06

Quota Management

Interlocked and non-interlocked quotas, paced and balanced automatically across every cell.

07

Data Quality & Fraud Screening

Pre-, in- and post-survey checks. Full reject log delivered with every study.

08

Tabulations

Banner plans, cross-tabs, significance testing, weighting and imputation, documented and auditable.

09

Coding & Verbatim Analysis

Open-ends coded to your frame or a derived one, with AI theming and human sign-off.

10

Reporting & Visualisations

Topline summaries, full decks and live dashboards. Export to PowerPoint, PDF or Excel.

11

AI-Moderated Video Surveys

Qualitative depth at quantitative scale. The AI probes follow-ups, then codes tone and theme across every interview.

12

Trackers & Brand Health

Always-on waves with a stable panel, consistent weighting and automatic wave-on-wave comparison.

Speed & cost

The same study. Two timelines.

Typical study: 1,000 completes, 12-minute survey, general consumer.

Traditional agencySix handoffs, six queues
Brief & quote2 days
Scripting4 days
QA2 days
Soft1 d
Field6 days
Data processing3 days
18days
InsyrixOne thread, auto-managed
Day 1quote to soft launch
Field5 days
Data1 day
7days

Bars are to scale. Quote, scripting, QA and soft launch all happen on day one.

~0% faster

from signed brief to cleaned data.

0–60% lower cost

than a comparable agency quote.

<0 hrs human touch

per study. Everything else is automated and logged.

Figures are typical for a general consumer study and vary by incidence rate, market and complexity. We quote every project individually.

The platform

Watch your study run.

Every client gets a live view: quota fill by cell, spend against budget, supplier performance and quality rejects, updating as the study fields. No more waiting for a Friday status email.

Brand Health Tracker · W3 · UK
Fielding
Wave 3 of 12LOI 9.8 minIR 52%
Completes
0 / 2,000
Wave opened · Mon 09:00Closes · Thu 18:00
Quota grid · region × age
London 18–34100%
London 35+82%
North 18–3477%
North 35+44%
Scotland69%
Wales & SW58%
SupplierCPIAcceptedTrend · 24h
Insyrix panel£1.9099%
Marketplace A£2.6093%
Marketplace D£2.1081%
Screened
0
Rejected
03.8%
Spend
£0/ £4,600
  • Live log
  • North 35+ boosted · incentive +£0.30 14:05
  • London 18–34 closed · overfill blocked 13:52
  • Wave-on-wave weights recalculated 13:30
  • 22 duplicates blocked at entry 13:11
Live quota grid

Every cell, its fill and its pace. Closed cells lock automatically so you never pay for overfill.

Spend & pacing

Spend against budget in real time, split by supplier and by cell. No surprises at invoice.

Quality log

Every reject, its reason and its reconciliation status. The same log you get in the final report.

Sample & panel

Sample from everywhere. Plus panel you can't get anywhere else.

Integrated with Cint, PureSpectrum, Dynata, Toluna and InnovateMR. 130+ countries, 800+ supply partners, consumer and B2B, fielded, blended and de-duplicated through one interface.

A proprietary consumer panel in the markets where global panels are weakest. Identity-verified at join, continuously profiled, paid instantly, so response quality holds and incidence estimates are real.

Decision-makers verified against professional identity, not self-claimed job titles. IT, finance, healthcare and procurement audiences with documented seniority.

Multi-source studies are fingerprinted across suppliers so the same respondent cannot arrive twice under two IDs. Source mix is disclosed in every report.

Live feasibility across every connected source before you commit: expected incidence, cost per complete and days in field, per market.

130+ countries 800+ supply partners Own panel: India · GCC · Global B2B
Who we work with

Built for every research team.

Same platform, same published quality, whether you buy fieldwork, run it under your own brand, or need an answer before Friday.

Brand & Insights Teams

Run more studies on the same budget. Bring a brief, get a quote the same day and cleaned data with a published quality report at the end.

Research Agencies

White-label fieldwork, scripting and DP under your brand. Your clients see your name; you see our margin.

Consultancies

Primary research inside a client engagement, on engagement timelines. Feasibility today, field this week, tables before the steering committee.

Product & UX Teams

Concept tests, pricing studies and feature prioritisation with real consumers, not a panel of your own users, turned around in days.

Trust

We publish our reject rate. Most agencies hide theirs.

Every study ships with a full data quality report: how many respondents we screened, how many we rejected, why, and how they were replaced. Sample sources are disclosed. Weighting is documented.

ISO 27001 ISO 20252 · in progress GDPR UK GDPR India DPDP ESOMAR member SOC 2 · roadmap

In-progress items are marked as such. We never claim a certification we do not hold.

Quality funnel · illustrative study1,000 completes
5,240 traffic in
−428 fingerprint / duplicate
4,812 passed fingerprinting
−411 speeding, straightlining
4,401 passed in-survey checks
−218 AI-written open-ends
4,183 passed open-end review
−3,183 screened out / over quota
1,000 accepted
4.3% reject rate on completes

Rejects are reconciled to suppliers inside their window. You are not billed for them.

How it works

From brief to answers.

Six steps. You are involved in two of them.

01

Brief

Send a brief or a finished questionnaire. Word, PDF or a call.

You · 30 min
02

Feasibility & quote

Live feasibility across every source. Price, incidence and timeline.

Same day
03

AI scripting + QA

Survey built, logic wired, 10,000 simulated paths, scripter approval.

Under 2 hours
04

Soft launch

10% of sample. Check drop-off, incidence and open-end quality. You sign off.

You · 2 hours
05

Full field, auto-managed

Quotas, pacing, bids and quality run every 15 minutes with a live view.

3–5 days
06

Cleaned data & report

Tables, coded verbatims, quality report and deck. Export anywhere.

1 day
FAQ

Questions, answered.

The things research buyers ask us first.

A typical 1,000-complete general consumer study takes about 7 days from signed brief to cleaned data: quote the same day, scripting and QA in hours, 3–5 days in field, one day of data processing. Low-incidence and B2B studies take longer, and we tell you that in the quote.

Both. Most volume is fielded through integrated marketplaces such as Cint, PureSpectrum, Dynata, Toluna and InnovateMR, blended in real time. Our own panel covers India, the GCC and verified B2B professionals. Every report discloses the source mix.

Three layers: device and network fingerprinting before entry, behavioural checks during the survey, and a detection model that scores every open-end for AI-written text in every language we field. Rejects are logged with a reason and reconciled to the supplier. You don't pay for them.

Yes. Agencies and consultancies run scripting, fieldwork and data processing through Insyrix as white-label. Surveys, dashboards and deliverables carry your brand.

You pay per accepted complete plus a project fee that covers scripting, management, quality and reporting. Because scripting and fielding are automated, a comparable study typically comes in 40–60% below an agency quote. Every project is quoted individually, the same day.

130+ countries through connected marketplaces, with native-speaker translation review for multi-market studies. Our own panel is strongest in India and the GCC, where global marketplaces are thinnest.

Have more questions? Email us
Get started

Bring us your next study.

Send a brief or a questionnaire and we'll come back with feasibility, a price and a timeline the same day.

Or email [email protected]. We reply the same working day.